YOUTH&ASIA is a brand created by artist Amna Asghar, emerging from her painting practice. The phrase “Youth and Asia” appears in her work, positioned alongside elements of Pakistani popular culture ephemera found in her family’s home. Each product in the line features the brand name rendered in typefaces inspired by these vintage materials, applied to contemporary, everyday items like baseball caps, hoodies, and necklaces. By incorporating products into her artistic practice, Asghar complicates the boundaries between art, commerce, and cultural identity. Check it out at www.youthandasia.shop