Being a debutant at one of the biggest balls in the art-fair calendar can be a daunting experience. This year, 25 first-time participants, nearly 10 per cent of the total 277 galleries, will set out their stands at Art Basel Miami Beach alongside big-name dealers dominant in the market. But what does it feel like to be a fair virgin?

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Klaus von Nichtssagend Gallery in New York, another newcomer in the Survey sector, takes part in three to four fairs annually, showing this year at Art Brussels and the Independent Art Fair in New York. “Where you may save on shipping, you pay for the size of your booth or accommodation for staff,” says co-founder Sam Wilson. “We try to approach fairs strategically where we think we can expand our audience the most for particular artists.” The gallery is showing works by the late Fluxus artist Geoffrey Hendricks ($40,000-$150,000).